Generating high-quality and hot leads is the utmost challenge faced by most lead generation experts. According to the survey, over 60% of lead gen specialists claim that attracting traffic and engaging hot leads is the potential roadblock they mostly experience.
Lead gen specialists are always innovating creative ways to generate leads to ensure better conversion rates. But it demands a bit of trial to ensure the most effective lead-gen activities. All B2B lead generation ideas are mainly driven by your, industry segment, buyer’s persona, and the conflict your potential customers are facing.
Content marketing and SEO lead generation are the foundational basis of the lead generation model. A reason why over 90% of B2B lead generation experts utilize content marketing as one of the most effective ways to convert visitors. But if a particular strategy or approach is producing fruitful results for one business may fail to deliver for another business.
It makes innovating the best B2B lead generation ideas more vital for any business having digital footprints.
21 Best B2B Lead Generation Ideas in 2022
All businesses need leads to survive and thrive. But generating leads can be a challenge, especially for small businesses. Here are some on-site and off-site lead generation ideas that you can use to get started.
Off-site lead generation ideas (Other than your website)
- Streamline Your Email Marketing Approach
- Run Compelling Ads On Social Media Platforms
- Consistently Publish Relevant and Engaging Posts on Social Media
- Incorporate Push Notifications to Engage Mobile Users
- Run PPC Campaigns On Google
- Publish Your Content on Guest Blogging Sites
On-site lead generation ideas (From your website)
- Offer Case Studies to Boost Sales
- Set Up an Effective Blog to Offer Value Through Content
- Optimize Your Content Marketing Approach to Attract Organic Traffic
- Publish Comprehensive Blog Posts to Engage B2B Prospects
- Publish Q/A Format Articles
- Offer Meaningful Insights through Your Content
- Offer Customer Case Studies to Ensure Trust & Reliability
- Create an Effective Lead Magnet to Engage More Leads
- Share Knowledge and Experience for Free
- Optimize Your Website for Mobile-friendly Interface
- Offering a Chatbot for Your Website Visitors
- Publish Whitepapers to Flex Product Benefits
- Arrange Webinar Sessions to Engage Prospects
- Choose Right Keywords for Each Stage of Sales Funnel
- Offer a Freemium Version of Your SaaS Product
On-site lead generation ideas (From your website)
Generating leads is essential for any business, but it can be difficult to do so without a solid on-site strategy. These lead generation ideas will help you create a system that captures leads from your website and turns them into customers. Implement one or all of these tactics to start seeing results!
1- Offer Case Studies to Boost Sales
Most of your prospects in the last stage of their buyer journey just need a final push to become a customer. So what can you offer to convert them instantly? One remarkable way is to show the authenticity of your services or products. Customer case studies perform excellent jobs in showcasing the usability and perks of your services or products. You need to add customer case studies in your follow-up emails, articles, and social media posts to ensure better conversion.
2- Set Up an Effective Blog to Offer Value Through Content
Blog posts are the most preferred and effective lead-gen activities. By offering valuable and informative blog content you help your prospects to make informed decisions. Informative articles, how-to guides, user guides, product comparisons, etc engage your prospects and strengthen trustworthy relationships. By offering valuable content, you persuade your readers to perceive you as an industry leader.
3- Optimize Your Content Marketing Approach to Attract Organic Traffic
Search engines platforms like google crawl different types of online content. It includes case studies, articles, guest posts, visual content, and infographics. Irrespective of the type of content you are producing, optimize each aspect of your content. Optimizing content means adding relevant and right intent keywords to ensure your visibility on SERPs.
Some people prefer reading articles or blog posts, while others prefer consuming visual content like podcasts or DIY videos. So consider integrating different videos in your blog posts. Share this content across different social media platforms to engage your leads more interactively to generate leads through content marketing.
4- Publish Comprehensive Blog Posts to Engage B2B Prospects
B2B customers are interested in comprehensive articles and blog posts because they prefer reading valuable and informative content. This is why you’ll find comprehensive blog posts ranging from 2000 to 3000 words rank at the top of search engine results.
5- Publish Q/A Format Articles
You need to address the queries and concerns of your prospects. It helps you strengthen your reputation as an industry expert. So consider Q/A style posts as effective B2B lead generation ideas. You can list down the trending and frequently asked questions by visiting different platforms like Quora and social media.
6- Offer Meaningful Insights through Your Content
Whenever your prospects look for any information and suggestion, the first place that clicks in their minds is your business website. By offering insightful statistics, you can showcase your brand as a reliable industry leader and advisor.
7- Offer Customer Case Studies to Ensure Trust & Reliability
There’s nothing more impactful than offering documented proof that reveals the quality and use cases of your products. Must incorporate links to customer case studies on your emails, blog pages, pillar pages, and social media sites.
8- Create an Effective Lead Magnet to Engage More Leads
If you evaluate the buying patterns and interests of your B2B prospects, you will easily determine what they are looking for as a solution. By smartly capitalizing on these insights you develop an effective lead magnet they must subscribe to, such as product or software guides, eBooks, course material, testimonials, etc.
9- Share Knowledge and Experience for Free
B2B prospects praise information and knowledge sharing, especially when it’s free of cost. Set up different activities to educate and inform your audience about relevant methodologies or topics in your industry. For example, you can write how-to guides like “how to upgrade or replace your hard drive”, if you are a hardware products retailer.
10- Optimize Your Website for Mobile-friendly Interface
According to research, around 80% of B2B customers use mobile phones to search for products or purchases. It means 3 out of 4 times, they visit your website is via their smartphones. Ensure that your website must offer a mobile-friendly interface and a smooth customer experience for mobile visitors.
11- Offering a Chatbot for Your Website Visitors
Chatbots are known for the automation features among B2B companies. According to the research, over 25% of individuals in the US purchase products by placing their orders via chatbots. That is why most of the leading B2B businesses place chatbots on their site for a better customer experience.
12- Publish Whitepapers to Flex Product Benefits
B2B customers have no concern with what your product or service does. They just want to know the value your product can add to their existing business model or process. Publish whitepapers to showcase how your product or service can sustain its requirements. Add all the perks and real-live examples as case studies to ensure the trust of leads in your brand.
13- Arrange Webinar Sessions to Engage Prospects
Webinars are another effective way to showcase your authority as an industry leader. Consider webinar subjects that are informative and helpful for your audience. You can ask prospects to convert by offering limited-time discounts or offers at the end of a live session. Either way, you got the contact info of your prospects, which you can later use for further nurturing.
14- Choose Right Keywords for Each Stage of Sales Funnel
Organic traffic ensures hot leads. If you target high-value prospects by setting up the right strategy by leveraging keywords, you can easily engage prospects who are exploring solutions to their problem. By optimizing your product pages and landing pages by creating lead magnets using relevant keywords, you can attract more traffic for better conversion rates.
You can also incorporate these keywords naturally in your blogs. Then set up a popup banner and ask prospects to subscribe for free eBook downloads relevant to the blog post.
15- Offer a Freemium Version of Your SaaS Product
Another impactful way to generate B2B sales leads is to offer freemiums. Freemiums are an alternative to free trials and last longer. Freemiums of a software tool offer fewer functionalities compared to premium versions but cease to end like 14 days or 30 days trials. This is a great lead-gen idea for SaaS businesses. By doing so, you can easily engage high-value leads, ask for their contact info, and nurture them to upgrade for paid versions of a tool.
Off-site lead generation ideas (Other than your website)
Generating leads is essential for any business, but it can be difficult to do so when your company is based out of a physical location. If you’re looking for off site lead generation ideas that can help you grow your business, read on! We’ve compiled a list of methods that you can use to attract new leads to fill your funnel.
1- Streamline Your Email Marketing Approach
As a B2B lead generation specialist, you certainly don’t have enough time to manually send multiple emails every day. You need to set up an automated email marketing strategy to efficiently engage with your prospects and re-engage existing customers. Start by creating personalized emails with compelling subject lines, and choose event triggers to schedule their sending date & time.
For instance, those who subscribe to your product demo will be aligned in the lead nurture model. Then a leaving prospect may receive an email with a special discount offer if they leave their cart abandoned. You can increase your RoI up to a significant extent by abstaining customers from leaving their carts abandoned during checkout.
2- Run Compelling Ads On Social Media Platforms
Determine the right social media platform to engage with your target audience and run highly targeted social media advertisement campaigns. For instance, if you are a B2B business then you will most likely find your targetted audience on Linkedin. Facebook works mostly in favor of B2C companies, especially home decor vendors, fashion or skincare businesses, etc. Create buyer’s personas and offer what addresses the interest and priorities of your prospects the most.
3- Consistently Publish Relevant and Engaging Posts on Social Media
Social media platforms provide a fabulous opportunity to engage thousands of people in your niche. The same works in the case of the B2B segment. Around 60% of procurement or purchase agents use LinkedIn. So having a company profile with compelling posts will showcase your brand as an authentic entity. It helps you engage potential customers and convert them into leads and finally into sales.
4- Incorporate Push Notifications to Engage Mobile Users
The significance of push notifications can be idealized by the fact that they allow businesses to engage website visitors on their mobile devices. So once a mobile user exists from your website, you can still keep them intact by sending push notifications about different promos and new content publications.
5- Run PPC Campaigns On Google
Around 90% of people prefer Google as their primary search engine platform. So consider launching an effective PPC campaign by targeting the right keywords in your niche. Must optimize your landing pages for each target keyword.
6- Publish Your Content on Guest Blogging Sites
Find paid or non-paid mediums in your industry to write guest blogs for. By doing so, you can significantly attract more leads to your site from the host’s audience. Your post must be comprehensive and valuable to catch prospects’ attention and they consider visiting your blog or website. It provides an opportunity to attract the leads you otherwise most likely lose.
Your business’s growth depends mainly on a firm B2B lead generation strategy. By utilizing some of the above lead generation ideas, you can streamline and optimize your lead generation model and engage hot leads efficiently.
Online customers prefer brands that invest time in offering valuable and informative content. If you’re looking to set up an effective lead magnet and improve your brand awareness campaign, check out our lead generation services page and book a consultation to fill your leads funnel.