Getting the attention of people interested in your products or services is a critical part of any marketing strategy. If you don’t generate leads, you won’t get any customers. Lead generation strategies that work for your business must be carefully planned to generate quality leads regularly.
This is a great time for small businesses and startups to thrive as there are more funding options than ever before and new industries such as technology, e-commerce, etc., are booming. Competitors’ marketing and employee branding strategies are important considerations for small businesses in today’s highly competitive market.
Why is Lead Generation Important for Small Businesses
Potential customers are people who may buy from your small business in the future. As a result, they’ll be more than happy to share their details with you.
There are many ways to generate leads, but not all of them will suit your business model. Implementing specific marketing strategies to make your business more visible to those looking for the services you provide constitutes the process of generating leads. These events are designed to draw in new clients and nudge them toward action.
These are the best lead generation strategies for your business:
- Your current resources can be used to deploy consistently
- Make sure your website attracts the right visitors
For your strategies to be effective, you do not require many visitors. People should be drawn in and encouraged to learn more about how you can help at just the right time. To build a reliable system for collecting leads, you must have a firm grasp of the lead generation process. As a result of the procedure,
Search engine optimization (SEO) is important for attracting the right audience to your content.
- Make the visitor want to come back for more. When potential customers see an offer, they should be compelled to take action.
- Offer the visitor something in return for completing the form. You can use this method to get your email address (or more information depending on the offer).
You have a lead when you get an email address from a potential customer. There are many different ways to approach lead nurturing, but the most common is to focus on nurturing the leads you’ve already generated.
5 Best B2B Lead Generation Services
A name that’s been winning over customers since 2011, ScaleYourBiz offers premium services at staggering prices. Trusted by a suite of Fortune 500 companies, ScaleYourBiz offers the right package for SMEs and has excelled in their interests, helping small businesses to exponentially grow in the last decade.
Their clients have raised millions of dollars in revenue, thanks to their input. They have put together a dedicated force for every strategy and continue to prove effective results.
They fully specialize in providing lead generation services and strategies that not only attract potential customers but sway their purchasing power and find valuable with products or services.
An excellent call center service is provided by UpCall, which employs only the best call agents in the United States. One of their primary means of generating new customers is outbound phone calls or leaflets. Cold calling, appointment setting, telemarketing, and sales outsourcing are all part of the process of vetting candidates.
Despite their simplicity, outbound phone calls are a powerful tool for generating new business. The growing need for these services, particularly from large corporations, lends credence to their ability to generate leads.
It’s the job of Upcall’s call center sales experts to ensure that your leads are qualified. They handle cold calls and follow-ups while you can monitor their progress in real-time.
B2B lead generation and sales services for specific industries, such as IT and manufacturing, are outsourced by Callbox. They’ve been generating leads for companies like DHL and eBay for the past 16 years.
To generate leads, a multi-touch, multi-channel approach is used. The first step is to create a targeted business profile from which 35 million companies’ key stakeholders and prospects can be found.
Multi-channel touchpoints are then used to reach out to qualified leads. Email, voice, live chat, website, and webinars are all included. When it’s time to meet with your prospects, you can relax knowing that Callbox has already done the legwork of qualifying them. Ready-to-convert leads arrive at your door.
Salesroad.com provides B2B appointment setting and lead generation services for medium and large companies. It has been awarded gold industry awards by companies like Shell, Microsoft, and Clean Energy.
By setting up appointments and making outbound calls, SalesRoad aims to generate Sales Qualified Leads (SQL). The focus is on appointment-setting campaigns and lead-conversion campaigns. They have a client base of over 430 and have successfully closed over 50,000 deals in the last decade.
Telephone sales representatives from the company’s 50-state network are all American citizens. Their experience and expertise make them a formidable team. There is always room for growth with training programs that are three times more rigorous than industry training.
LinkedIn is commonly viewed as a professional-only social media platform. In reality, they have a business arm that provides additional services. Lead generation services for the B2B market have been well received. There is a greater emphasis on the startup and technology industries than on other fields, such as health care, higher education, and finance.
LinkedIn’s lead generation strategy relies heavily on business data, business context, and newsfeed products to generate leads. Compared to Google and Bing Ads, this strategy has reduced lead generation costs by up to 28%.
2.8 million of the platform’s 575 million professional users are open to B2B messages, making it a prime target for marketers. Potential customers are attracted through advertisements, promotional products, and news media.
LinkedIn has a well-thought-out plan for generating high-quality leads on the platform. As a starting point, all of your product content is tailored to meet the lead generation standards of LinkedIn. Using LinkedIn’s website, account, and contact segmentation, you can narrow your search to members who fit your ideal candidate profile.
7 Lead Generation Strategies for Small Businesses
You can use a variety of marketing techniques to draw in new customers. Lead generation techniques such as SEO, content marketing, and social media marketing can all be used to generate interest in your product or service. Small businesses find free lead generation channels more appealing.
Knowing what your customers want is the most important part of deciding on a strategy for your business. You’ll also need the resources necessary to regularly put your strategy into action to be successful.
The majority of small businesses can start a blog. You can help your audience solve a problem by creating educational content. Your digital footprint grows with each post you make. This gives search engines more content to index, increasing your website’s visibility and attracting more visitors.
Visitors to your website won’t come if you don’t have a blog. Visitors are more likely to return to a blog if consistently updated content. To help your audience better understand your expertise and business, it is important to educate them.
It’s important to make any resources you have available to your customers. Relate them to your publication’s subject matter. Remember to include a subscription option in your publication as well.
2. Hire a company that specializes in lead generation
Outsourcing Lead generation to pros is the best way to do it because they are always on the look for securing more customers. As a result, you’ll be able to stay ahead of market trends and build a strong network of top-tier business contacts to keep your company stable. No matter what industry you are in, you can find professionals that specialize in your niche.
To begin, they’ll make suggestions for improving your online visibility. You must use your social media profiles to establish your authority and make the best landing pages on your website for customers to make a good impression of your small business.
Personalized and attention-grabbing messages from these social selling services can also help you connect with new potential customers.
Running lead generation email campaigns is an excellent option for securing quality leads. Building an email list of potential customers should be a priority for any business. Allow visitors to subscribe to your email list by including signup forms on your website. Building and owning an email list is critical to your long-term success in generating new leads. By providing a high-quality lead magnets, you ensure that you only attract people who are a good fit for your business.
New email offers can be made to those on your email list to convert them from lead to customer because they have already shown interest by opting in. Lead nurturing is the process of cultivating a long-term relationship with a prospective customer.
4. Social media marketing
You can use social media marketing to generate leads, but it requires work and dedication. To reach your intended audience, select the social media platforms that are most appropriate for your business. If you want your content to resonate with your audience, we recommend creating a content calendar and scheduling your posts in advance.
Consistently represent your brand on social media, include a link to your website, and make it clear with whom you collaborate. Focus on making your content and messages resonate with the people who matter most to your business. The people you want to connect with and attract to your business should be the focus of your efforts.
5. Google My Business
For local businesses, establishing a strong online presence is essential. However, did you know that your Google My Business page can help bring in new customers and lead generation?
- Fill out your profile to the fullest extent possible
- Include as much detail as possible in your description to help Google better understand your business. Google will better match your search queries if you do this.
- Consider adding service areas and hours of operation as well as new categories.
- Make it easy for people to apply for your dating service without having to look for your contact information.
- Turn on the “Business Messages” option to allow your contacts list to message you directly.
- If necessary, include additional attributes.
- The question and answer section should contain answers to frequently asked questions.
- Inquire about customer feedback, and respond to it promptly.
Now it’s time to put some effort into your profile. Offers, posts, and events are a great way to attract new customers to your establishment.
One of the best ways to get new customers for a small business is through word-of-mouth advertising. Customer referrals to colleagues are a way for you to let them know that they’re worth your time and effort. It’s also possible that people won’t recommend your business to someone who doesn’t want to or can’t afford your services.
Set up an easy-to-use referral program that boosts your business’s profits and strengthens customer loyalty. If you’re going to get referrals from your clients, you have to ask for them, and many people are afraid to do so. You might be able to offer a discount to a customer who recommends your business. But in some cases, all you have to do is ask if they know anyone who could benefit from the services they offer.
7. Webinars and virtual conferences
Many warm leads can be generated by hosting a webinar or virtual event like a mastermind. You can collect email addresses using these events by making people sign up to attend your event. These kinds of events allow you to build trust with your audience members. As a result, you have a better chance of attracting customers when they are ready to buy.
7 Best Lead Generation Tools for Small Businesses
Inbound marketing, sales, CRM, and customer service are part of HubSpot’s suite of services for B2C and B2B clients. A single dashboard can manage business analytics, CRM, social media marketing, lead generation, lead automation, marketing automation, and more. It is possible to choose from various HubSpot Marketing Hub pricing plans.
- Free: There is no charge for this service.
- Amounts incoming: $50 a month
- $890 per month for professionals.
- There is a monthly charge for enterprise customers of $3,200.
Chatbots and real-time conversations are two of the ways Intercom help you generate leads. The conversation with each customer is automated and escalated without upsetting your team. Once you’ve decided on a plan, there are two options:
- Starting at $59 a month
- Growth: Monthly subscriptions start at $119
OptinMonster is an email list-building tool that can help you turn visitors who are about to leave your site into paying customers. 100+ templates are available for lead generation, email subscriber growth, and more. OptinMonster has four different pricing tiers, the following of which are available:
- For the most basic plan, you’ll pay $9 a month.
- More: $19 a month
- Pro: $29 a month
- Development: $49 a month
It is possible to generate more leads, sales, and customers with the help of Unbounce’s landing page builder and platform. SaaS, agencies, and e-commerce are just some industries where they can be used. In addition, they can be used for email marketing, social media advertising, and PPC lead generation campaigns.
Unbounce has four pricing tiers, with the most popular being:
- Starting price: $80 a month
- $120 a month for optimization
- Accelerate: $200 a month for the first year
- Amount to be increased: $300 per month
It is possible to find, capture, manage, and launch email campaigns using Prospect.io’s sales automation platform. Automation of cross-channel outbound activities and campaign performance analysis are all possible with this tool.
Create a multi-channel campaign by streamlining all of your outgoing emails, follow-up calls, social media posts, and other tasks. This allows you to find and contact your potential customers no matter where they are. In addition to the free plan, Prospect.io offers two subscription options:
- $89 per month for the essentials
- Enterprise-level: $149 monthly
Sending emails and building websites are all made easier with Mailchimp’s various email marketing tools. Streamline your marketing by displaying customer data, marketing channels, and insights in a single dashboard. Mailchimp has four pricing tiers to choose from:
- Free version
- It costs $9.99 per month for the essentials
- Standard: $14.99 a month
- $299 a month for premium service
7. Lead feeder
Leadfeeder is a cloud-based business platform that assists you in identifying leads, acquiring leads, and contacting customers in order to close sales. It specializes in four primary areas: lead generation, account-based marketing, website visitor tracking, and sales prospects.
They offer two categories of pricing:
Leaderfree Lite: free of cost
Premium services start at $63
Lead generation tools enables you to generate leads automatically from a variety of sources and route them to your marketing or sales staff for conversion. Typically, leads are generated when a customer sees your website and connects with you via the personal information provided. A strong lead-generating platform aids in lead scoring, conversion rate optimization, lead nurturing, and customer interaction, among other functions.