What you should and shouldn’t do with Facebook Ads

Facebook has about 1.6 billion daily active users and 80 million business pages. 26% of people who clicked on advertisements bought anything, making paid Facebook advertising vital for companies.

We’re not talking about free/organic postings since organic traffic on Facebook is nonexistent. We’re talking about creating advertising using Business Manager, not simply boosting them (which offers benefits, too).

Facebook advertisements let companies reach specific demographic, additional individuals, and previous customers. It helps you locate new leads, expand content marketing, and boost client loyalty.

Here are some dos and don’ts for paid Facebook ads, whether you’re new or experienced.


    1. Do set goals
      Before creating advertising, understand your audience’s internet behaviors and interests. Facebook lets you target demographics, geography, interests, and languages spoken, and you may change the settings to identify the top ad responders.Knowing your audience helps you create successful, relevant advertisements. You don’t need to target everyone, only potential customers.
    2. Do use high quality graphics
      You just have a few seconds to grab people’s attention in a sea of messages and ads. Use eye-catching pictures and videos to get their attention.Your visuals should be straightforward, high-quality, easy to grasp, engaging, vivid, and imaginative. Hard? True.

      Bright contrast colors or photos of dogs and cheerful people convert well. Make sure they’re related to your business and promotion, however.

      Follow Facebook’s ad guide for requirements and formats. Facebook rejects photos with 20% text. The unintelligible wording may hurt your ad’s performance. Facebook has a free tool that shows how much of a picture text occupies.

  1. Do include a CTA
    A crisp CTA notifies the audience about your service and the message’s purpose. It helps them act and decide quickly. Conversions!Create a compelling CTA with 25 characters for the headline and 90 for the description. Whether “Click here to learn more” or “Buy Now and Save X%,” make sure it’s aligned with your ad language.

    Add promo codes, limited-time discounts, or first-customer awards to encourage clicks and purchases.

    Facebook is careful about ad wording. Ads containing “you” might be rejected. You may need to change the ad’s language before it’s authorized.

  2. Do A/B testing
    A/B testing lets you test various ad variants to see which performs best. Your two adverts should vary in just one variable to achieve this properly. Otherwise, it’ll be hard to tell which ad fared better.During this period, your audience should be vast and untapped. It prevents your test advertisements and genuine ads from competing, making outcomes impossible to detect. A/B testing helps you learn what works and what doesn’t.

    Test ad headlines, for example. Or, you may run an image, carousel, and video ad. Keep all other variables constant when testing them.

  3. Do track and optimize your ads regularly
    For optimum results, check your sponsored Facebook advertisements’ effectiveness and make modifications.Changes should only be made when required to ensure campaign success.
    Check Facebook Metrics and Insights to understand how your advertising performs. Check Business Manager’s data collection.

    Ad underperforming? Off. Women engage more with adverts than men? Target women only.

    Paid Facebook advertisements aren’t set-and-forget. Their art evolves. You’ll need to modify them to see a return. Normal.

  4. Do take notes
    e-clincher can provide page performance and audience interaction metrics. You may link this to Google Analytics to track traffic sources and conversions.Regular checks guarantee your sponsored Facebook advertisements are performing well so you can maximize your ROI.


  1. Don’t simplify
    You just have a brief time to attract consumers’ attention, so don’t confuse or overload them. These should be brief and direct, something viewers can understand in seconds.Your advertising must have a concise title, a detailed message, and a consistent picture. Include your company name, proposal, major selling points, and audience benefit.

    Also, avoid click bait advertising. You don’t want to offend users or be blocked for misleading ads. Building trust with customers is crucial to company success.

  2. Don’t overspend at first
    Successful commercials don’t need thousands of dollars right away. You may have a lot of money for adverts, but you must test them. Especially early on.Assume you’ll lose money first, so don’t bet too much. Set your budget to what you can afford and yet obtain results. A $5-a-day ad won’t accomplish anything, for example. $15-$20 a day is enough to track ad performance.

    Start modest and increase spending as you notice benefits. You shouldn’t raise your budget until your advertising is profitable. A/B testing lets you discover which ad components generate the most sales. Finding the correct balance between investment and company goals is crucial.

  3. Don’t neglect Facebook Pixel
    The Facebook Pixel is a code that tracks visitors’ activities, habits, and attributes. It happens when you visit a website and afterward see their Facebook adverts. It shows who clicked on your Facebook ad and visited your site. It delivers data about visitors so you may segment them by internet behaviors and serve customized adverts.If you can’t install it, don’t worry. Facebook provides straightforward installation instructions.
  4. Don’t stop posting
    Always match advertisements and feed posts. You can’t skip organic postings since you’re running advertisements. People who are interested in your ad will check your Facebook profile to see whether the company is legitimate.Always use Facebook best practices. Keep your profile updated and correct. Engage consumers and other brands. These will help consumers trust your brand and become customers.
  5. Don’t forget to proofread
    A mistake might hurt your brand’s reputation. You don’t want people to remark on your error instead of your adverts; therefore, proofread them.

    • Unchecked Target ad:
    • Facebook ad misspelling
    • Triple-check spelling, grammar, and punctuation. Consult a coworker or social media manager for another opinion.
    • Always double-check your adverts before posting.


Facebook advertisements matter. Essential. Properly executed, they may help you reach a targeted audience, improve brand recognition, increase a consumer base, establish customer loyalty, or raise revenues.

As with any company, don’t anticipate quick success. Instead, practice these dos and rectify these don’ts to improve your Facebook techniques. When you study the platform and are willing to make modifications, you’ll succeed with Facebook investments and grow your company.
Remember, you’re not alone. E-clincher may assist with Facebook and other social media marketing.

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