B2B lead generation is the process of generating business interest in a set of products or services with the goal of converting that interest into profit. Lead generation helps the prospect move smoothly through the sales funnel, giving you the opportunity to close more deals.
In contrast to B2B lead generation, B2C lead generation targets a broad audience in which anyone can be a potential customer. Services that typically fall under this category are insurance products.
Lead costs can vary depending on a variety of factors such as industry, location, competitiveness, and others. Another important factor is the quality of the leads and their stage of purchase. In B2B markets, we’ve seen leads as low as $0.50 and as high as $1000 for very high-value leads.
There are two types of lead generation: outbound and inbound. Cold calling, advertising, and email marketing are examples of outbound marketing. Whereas in inbound marketing, we use SEO, social media platforms, and PPCs.
A lead generation strategy includes strategies for garnering and converting interested prospects into leads. It’s great for reaching out to a broader set of audience & running high-quality and impactful campaigns.