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A Facebook lead generation agency that helps small businesses generate explosive brand interest

We know every nook & cranny of Facebook, and how to fully optimize Facebook lead generation ads to get the best leads possible.

What is Facebook lead generation?

Facebook is one of the most popular platforms for creating ads that generate leads and convert them into profitable sales. Building a campaign with an objective in mind is a common way to pique people's interest. Prospects are usually asked to fill out a form with their contact information.

Facebook lead ads are excellent for market research, gathering customer feedback, and increasing profit through conversions.

While Facebook lead generation can be done on your own, it can be quite expensive if you don't know where to begin in terms of optimization and retargeting. As a result, we recommend contacting a local Facebook lead generation agency, such as Scale Your Biz!

According to Facebook, you can also use lead ads to:

  • Identify potential customers for your business
  • Collect subscriber information for your company newsletter
  • Encourage downloads of white papers or brochures
  • Understand the interests and behaviors of potential clients
  • Get people to enroll in your programs
Facebook lead generation

All of these have been tried and true! As a Facebook lead generation company, we have successfully assisted businesses of all sizes in achieving their goals through professionally designed campaigns.

Benefits of using Facebook for generating leads?

Facebook makes it easy for your prospects to interact with you regardless of the device they are using.

With the use of lead ad forms, it's a great platform for getting appointments or requesting more information from your leads. This is advantageous because your customers or prospects will not have to leave Facebook to complete your form - and it is generally frowned upon when someone is redirected to a different website from Facebook.

Facebook has excellent targeting options as well, which can help Facebook lead generation company acquire the most qualified leads for you.

Because you no longer need to create a separate landing page to collect information from leads, Facebook lead ads can save Facebook lead generation companies and businesses a lot of time (and possibly even money). Facebook provides a plethora of customizable forms in which your prospects can participate, which will make data capturing a million times easier for you and your local Facebook lead generation agency.

Benefits of using Facebook

How much does it cost to generate leads through Facebook?

According to Databox, the average CPL can start between $0 to $25 per lead, but costs may still vary depending on several factors, including targeting and form length.

CPL can rise (which is NOT ideal) for a variety of reasons, but the most common are: your lead form may be too long, preventing prospects from filling it out because they'd rather leave and not waste any more time. Another reason could be that you are targeting the incorrect audience.

generate leads through Facebook

What kinds of businesses can use Facebook for lead generation?

Businesses of all sizes can benefit from using Facebook as a lead generation machine; however, certain industries can generate the most leads through this platform alone.

Retail, financial services, automotive, health, and education, for example, can all benefit from this platform by allowing customers to request quotes, submit inquiries, pre-order for discounts, and book consultations.

Frequently Asked Question

Facebook lead advertisements are powerful for one reason: they are convenient. This means that your prospects can become leads through the app (without having to be redirected to another website).

All you need is the right ad copy, creatives, target audience, and a set of questions to include in your lead form.

There are several tactics that MAY get you free leads, but do not guarantee them.

However, there is a simple solution that could work, and all you need is traffic. This means you should start by using your brand or business’s Facebook page as your actual website, and stay active there until you have enough engagement and followers.

Once your organic following grows, you may be able to get free leads by pinning a customized Facebook lead form to the top of your Facebook page.

The number one key is to compel. Treat your audience as actual human beings, and not a bunch of money bags! This means the more emotional and human your campaign appears to be, the more chances for you to get the best leads.

Provide incentives to your prospects in order to persuade them to give you their information (contact details, postcode). Because the internet is usually a dangerous place full of scams, you must take the initiative to establish trust and reassure prospects that you are the solution to their problems.

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