Gain direct insight and convertible sales through TikTok lead generation ads

We’ve realized that TikTok isn’t just another viral video platform where users can show off their wit and talent – it’s a powerful tool that can be used to gain massive attention & reach out to a wide range of demographics to capture leads.

What is TikTok lead generation?

TikTok is one of the fastest-growing apps with over 1 billion monthly ACTIVE users, which makes it an incredible platform to grow your customer base, capture relevant data, and gain high-ticket leads.

TikTok lead generation

TikTok Lead Generation ads include a CTA that directs users to the form-filling process, which will help you collect relevant data, including their name, contact number, email, and postcode. Tiktok lead gen can be accomplished through engaging, vertical short clips, which can then be converted into sales.

TikTok lead generation GIf

Benefits of using TikTok for generating leads?

TikTok lead gen helps varying businesses to interact with their prospects and EASILY convert them into paying customers. TikTok’s potent mix of relevance and engagement creates a satisfying experience for viewers, making them more responsive to brand messaging and calls-to-action.

This app can be extremely useful due to its personalization algorithm. Using TIkTok for lead generation is an excellent way to capture the attention of your target audience because the app will display videos and ads based on their interests, what they frequently search for, and so on. As a result, your brand, product, or service will undoubtedly fall into the massive list of interest categories.

TikTok lead generation is excellent for populating basic information provided by users, resulting in an efficient and user-friendly experience. Marketers can use the collected lead information to better understand their prospects by downloading it or integrating it into their business CRM.

In turn, the benefit of using TikTok’s lead gen feature will help businesses create customizable, relevant messages to a wide range of customer segments, allowing them to act on leads before they are lost.

More benefits of using TikTok for lead generation:

  • Brand exposure
  • Massive engagement
  • Easy to create ads and campaigns
  • Showcase brand identity
Benefits of using TikTok

How much does it cost to generate leads through TikTok?

Advertising on social media can get pretty expensive, but all thanks to TikTok, it
provides cheaper alternatives for targeting policies and algorithm insights.

However, the average per CPM (cost per 1,000 views) starts at $10.

What kinds of businesses can use TikTok for lead generation?

If you’re looking to sell your services or products to Gen Z & Millennials, then using TikTok for lead generation is definitely your go-to platform. Businesses of all sizes can surely benefit from this.

Frequently Asked Question

You may generate leads by creating engaging, vertical, short-form videos with a CTA that directs users to the form-filling process where you can collect relevant customer data.
Know what actions your audience wants to take, then start from there. It’s important to optimize your profile and add in the necessary links (e.g your website, product page, landing page, etc). Make sure to use CTAs and introduce your brand in strategic ways without being too in your face or “salesy”.