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We help businesses generate leads through the biggest video-sharing platform on the internet—YouTube.
Reach a massive audience & get YouTube leads with just a few clicks.
What is Youtube lead generation?
YouTube lead generation is the method of capturing YouTube leads through YouTube lead generation ads, as the name implies.
It functions as an extension of the Google Ads platform, providing creators, brands, and advertisers with more options for reaching an audience through video ads.
YouTube lead generation prompts viewers to fill out a form, which can be a more efficient way of keeping them engaged and collecting customer information.
Getting YouTube leads through YouTube lead generation ads is usually as simple as three steps:
Step one:
The viewer sees an ad banner below while watching a video on the platform’s app on mobile.
Step two:
They’ll click on the CTA to find the form, which instantly loads and collects their information, typically their name, email, phone number, and postcode.
Step three:
After the form has been submitted. They will receive a thank you message and will be redirected to your website.
You can also use actual video advertisements rather than banners for this, and it will work just the same.
Benefits of using Youtube for generating leads?
YouTube lead gen is a ubiquitous platform that is great for brands and businesses that are looking to expand their online reach & boost their online presence.
In fact, there are over 5 billion videos that are being consumed every single day on YouTube, which explains why YouTube is essential for any business that wants to expand its reach online.
YouTube lead gen also allows marketers to run ads with high ROI at a fraction of the price of advertising on other social media platforms.
Because it’s often less expensive, you can reach billions of users with low-cost lead generation ads. It can also help you reach the most qualified leads.
How much does it cost to generate leads through Youtube?
A variety of factors influence Youtube lead generation ad costs, the most important of which are audience targeting, campaign objective, and watch time (which can go about 15 seconds to a minute, on average).
YouTube ads typically cost between $0.10 and $0.30 per view or action (if someone does not skip your ad or clicks on your CTA), with a daily budget of $10.
What kinds of businesses can use Youtube for lead generation?
Any business, large or small, can benefit from YouTube lead generation ads to promote their brand. Small businesses, on the other hand, can thrive on this platform because it can be less expensive than the average cost of marketing investment.
Frequently Asked Question
There are quite a few steps you can take to generate leads on YouTube, but the most important bit is to keep your audience engaged by either educating them or strategically placing call to actions. It’s important to reach the right people by utilizing the platforms targeting options.
A lead is a POTENTIAL customer who hasn’t given you any money but has expressed interest in your product or service and can be converted into a purchase. Lead generation forms are the most effective way to obtain high-quality leads (which can be added to your YouTube ads). It’s best to know who your target market is so you don’t waste money and time on unqualified leads.
You should ideally create a video ad campaign that is well-optimized for lead generation. This includes extensive research, such as audience, placement, and keyword research, which will increase your chances of obtaining high-ticket leads. Then, in order to increase traffic and conversions, you’ll need to optimize your ads and improve your targeting.
