Lead nurturing has 5 important elements.
Goal We begin with the goal. What are you looking to sell, and to whom are you looking to sell it? This will aid in the creation of more detailed content that speaks to the prospect and strengthens our relationship with them.
Persona Following the prospect persona is the number one key to empathy. This will help us understand how we should approach prospects, how to reach them, and how to solve their problems.
Content Understanding your prospect’s language and lifestyle will make it ten times easier for you to connect with them and persuade them to trust you.
Timeline Set the appropriate timing and pacing for the automated sequences. This could imply including more content offers in the workflow or adding longer time intervals between messages. It’s all about rhythm.
Improvement Analyze email subject lines, CTAs, and conversion rates in real-time. Then we’ll work on improving these figures.
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We use Google re marketing pixels/cookies on this site to re-communicate with people who visit our site and ensure that we are able to reach them in the future with relevant messages and information. Google shows our ads across third party sites across the internet to help communicate our message and reach the right people who have shown interest in our information in the past.
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