The purchase of an advertisement placement through any platform, including social media, television, radio, and even print, is referred to as media buying. However, because Scale Your Biz is primarily a digital media buying agency, we focus on purchasing placements on the top social media platforms that are relevant to your target audience.

Media planning agencies such as SYB connects prospects/customers to brands and services through a 5-step process. Media planning and buying agencies must be experts at conducting targeted market research, understanding the lives of the target audience, communicating the right message, and delivering ads and creatives that compel the audience to take action and engage with the product. Following that, media buyer agencies retest the implemented ads and work to improve their performance. It’s always a matter of fine-tuning.

Typically, media buying agencies charge a flat retainer ranging from $5,000 to $100,000 per month, or a performance fee where they get paid per lead or per sale, or through a revenue share or a percentage of profits.

Yes. There are two types of media ads: display advertising, which allows advertisements to appear on social media platforms and websites, and targeted advertising, which works best with specific audiences and groups. Google, on the other hand, falls under the category of Search Ads. This includes organic results based on user-searched keywords.