Do you feel like your B2B lead generation is like looking for a needle in a haystack?
If you are looking for more results and fewer fruitless searches, you should consider outsourcing your lead generation. Not only can this save you a lot of time, but it can also help you increase your sales. You can get the results you need by working with a team of B2B lead generation specialists.
What is Lead Generation Outsourcing?
Businesses use business outsourcing to temporarily or permanently outsource business tasks. These organizations are specialized in attracting processes and attracting customers to achieve a faster and more effective way to attract customers and, therefore, increase sales and the provision of services. Outsourcing or commercial outsourcing can also be implemented in different areas or services.
One of the most important is sales. Companies are looking for teams that can help promote products or services at the point of sale. Sales teams are also created for direct sales processes and commercial executives who can carry out more complex sales are sought.
Companies are also interested in commercial outsourcing teams for outsourcing in the field of marketing, both in terms of inbound marketing, which is concerned with improving the positioning of a company or service, giving it visibility and attracting traffic or leads and outbound marketing, focused on generating leads and sales visits.
Due to the rise of competition and customer saturation in certain markets, times of crisis, or market maturation, large – and not so large – companies have been forced to outsource the sales team. Although outsourcing business services may seem like a risk at first glance, this decision can solve many difficulties for a company.
Collaborating with a company specializing in commercial outsourcing allows you to obtain the best result from this synergy. Each party is dedicated to what they know how to do best, thus providing maximum value throughout the chain.
The subcontracting of a commercial team can be carried out regularly, on a one-off basis, or incorporated in a previous phase within the company’s current sales process.
Benefits of Outsourced B2B Lead Generation
- Deploy and grow quickly
- Experts with a proven track record
- Save time and money
- Access to broader and more diverse talent
- Management burden reduction
Instead of spending money and time generating leads internally, outsourcing lead generation to a specialist is the easiest way to get the number of sales qualified leads that B2B companies need to push their sales revenues up.
This option works particularly well for companies that have a limited number of prospects. The cost of generating leads is affected by different factors, including lead generation channel, company size, revenue levels, and industry. B2B lead generation is about maximizing return on investment on each customer acquired. Where return on investment is high, the cost per lead is also high. But sales funnel agencies have the expertise to increase the return on investment by reducing the cost per lead. This is because of the fact they have proven data and expertise to convert more users at a lesser cost.
1. Deploy and grow quickly
Most of the companies that contact us are in a moment of growth or renewal. And a fast-growing company can’t easily hire, train, and manage a large team. Others are in international expansion, which requires time and effort. At specific times, outsourcing can also be your ally. For example, before the launch of a new product or service, which requires the rapid and effective investment of more personnel.
2. Experts with a proven track record
No one is an expert in everything and sometimes outside help is needed. Maybe you want to try new sales techniques that your team has no experience with. Our experience is broader than yours and, therefore, our work is more effective.
Don’t you trust? Speaking with one of our clients beforehand to learn about their experience could help you make the decision. Choose a multi-channel team (email, calls, online chat, social selling) and establish KPIs with them to evaluate the results.
3. Save time and money
Economically speaking, hiring a BDR team (Business Development Representatives) with their corresponding support team can cost you up to 200,000 euros per year in salaries and bonuses. While outsourcing the service can cost you only €30,000, approximately. Some say that the average permanence of an internal team is usually 15 months so the new hire would multiply these expenses by 2.
In addition, you will have to add the office space that the team will require, not to mention all the necessary material (tables, chairs, computers, software, licenses, maintenance, cleaning, etc.).
Concerning time, an average of 1,700 hours dedicated to hiring personnel, 3 months of training, and everything that implies that the employee does not change jobs, that is, start over again, is estimated.
4. Access to broader and more diverse talent
Hiring in-house involves selecting a local group of people or candidates willing to relocate close to your company, which means even more compensation. Many companies work with Lead Generators from different locations and we even have a team to internationalize your company that would represent your work in different languages.
A global team will also bring a renewed and innovative perspective to your business that will surely end in good results.
5. Management burden reduction
We know how stressed your managers are. You are busy people with little time. So, by outsourcing your prospecting, you can focus more on your business and save yourself the headaches, time, and energy of recruiting customers internally; always have the peace of mind and the security of a team that will supervise even the smallest detail so that your campaigns are a success.
How to Find the Best Lead Generation Outsourcing Companies
Do you need a lead generation company for your business? If you’re looking for the best contractor lead generation company, there are a few questions you can ask to help your business find the right one for your time and money.
Start with these questions to begin your search:
- How much does it cost to join or use the platform?
- How much competition is there on the platform?
- How long does the platform require?
- Does the platform favor contractors who respond immediately to potential clients?
- What kind of potential customers does the website or business attract?
- What are other contractors in my industry saying about this platform?
- What kind of reputation does this platform have with lead generation? Does the platform share leads with other lead generation companies?
- Do you have to accept (or pay) for each lead that comes your way, or can you pick and choose?
- Which platform do they use for generating leads among Google, Facebook, or LinkedIn?
Asking these questions helps your business thoroughly research and analyze a lead generation company. You can quickly remove certain sites from your consideration, like those requiring a subscription or having a shady history, and get one step closer to finding the perfect one.
Pricing Model of Outsourced Lead Generation
The cost of outsourcing lead generation for the first time may be a concern for you. When calculating the total cost of lead generation, it is common to add together several different expenses. Depending on the lead generation channel, the following costs may be incurred:
Third-party addresses and telemarketing lists for direct marketing purposes are included in this category.
- List Purchase Pricing Model
- Cost Per Conversion Lead Generation Pricing
- Cost Per Lead (Also known as Cost Per Lead)
1- List Purchase Pricing Model
- Costs associated with distributing a company’s message to its intended audience.
- Spending on incentives for high-value customers, such as offering discounts or rewards.
- Costs associated with the design and implementation of successful marketing campaigns
- the price of hiring a lead generation agency to take care of SEO and other digital marketing processes
Marketing campaign management expenses are not included in the list above. Accordingly, here are a few metrics to consider when calculating lead generation costs:
2- Cost Per Conversion Lead Generation Pricing
Marketers frequently use metrics such as this one to gauge the success of their campaigns. It’s easy to figure out. It can be determined by dividing the total cost of a marketing campaign by the number of leads generated from the campaign.
Assuming you spent $5,000 on a PPC campaign that resulted in 500 leads, the cost per lead will be calculated as follows:
If you have 500 leads, the cost per lead is $10.
Understandably, people aim to minimize their cost per lead to get the most bang for their buck. Sadly, this doesn’t work in lead acquisition. The opposite is true – the more expensive a lead is, the better the lead is.
3- Cost Per Lead (Also known as Cost Per Lead)
Companies with more than $500 million in revenue and more than 1,000 employees tend to pay more per lead, while those with less than 50 employees and less than $1 million in revenue pay less per lead generated.
Despite this, the average CPL varies from sector to sector, depending on competition and the intended audience.
Are Lead Generation Companies Worth Hiring?
Many companies outsource some or all of their lead generation activities to expert agencies. These agencies are fully set up with the right staff, experience, and resources to provide outsourced full-service lead generation services.
Hiring an agency can be a cost-effective option if you don’t have the budget to hire a full in-house lead generation team. For the cost of hiring a lead specialist, you can hire a professional lead generation company and gain access to many experts.
Many companies find that a hybrid approach works best. Most may already have at least a core internal sales team. However, your range of experience or resources may be limited. It can be immensely profitable to help this in-house team by outsourcing key services to specialist agencies.
When deciding how to structure your internal team, it’s helpful to examine its strengths. Internal teams are often better equipped to create content, write messages, and develop communication strategies. Internal staff typically live and breathe the company’s brand and tend to have a much deeper understanding of its unique selling propositions, product mix, and customer profiles.
To stay competitive, agencies need to stay up-to-date on the latest lead generation research and trends. They also work with many different clients and industries, exposing them to new technology and innovative tactics. When the internal team is struggling, an agency can help. F
For example, the agency can optimize your web pages for target keywords manage your paid advertising campaigns and creative design material such as brochures, videos, and advertisements. Agencies bring an outside perspective that can help internal marketing teams identify innovative opportunities.
Agencies master the best practices of almost all sales tactics. They are professionals who have worked on countless different accounts. Lead generation agencies can work much more efficiently than an integrated internal team. Because outsourced agencies handle so much work, they have state-of-the-art workflows and processes designed for quality, volume, and efficiency. Agencies usually know the best talent.
Suppose you find the perfect person to execute email marketing for lead generation. In that case, they will be able to pull the number of the ideal person practically out of their pocket, while it can take days for your internal team to find someone who is competent or good enough.
Agencies will find it easier to deliver fresh ideas for creative and marketing tactics than an in-house team. Outsourced agencies can access tools and software that smaller in-house teams can’t afford.
In-house vs. Outsourced Lead Generation
A lead generation company often comes with skills that can’t be matched by internal teams, especially the internal teams of small and medium-sized businesses. These capabilities can range from access to beta features in Google Ads to data on effective tactics or strategies.
If you can only afford to hire a small number of employees for your internal sales group, you will need to choose which skill sets to hire. Assume a small number of staff is all you can afford internally. In that case, you’ll need to figure out how to cover skills like brand strategy and positioning, copywriting and writing, video and animation, SEO, and web development, to name just a few, either by training those same staff members or by hiring new resources.
An agency can offer you access to all of those skills, even the ones you only need a few hours a week or month. Your work will be more coordinated than if you just outsourced the work to freelancers, with the agency doing much of the project management and communication for you.
The extensive knowledge and experience that professional agencies bring is perhaps their biggest advantage. Agency employees eat, sleep, and breathe on networks and have extensive experience across numerous industries. They have a deep understanding of the networks your business would benefit from the most and know the ideal approach to executing your campaign.
For example, an agency may recommend and know how to extract value from sites like LinkedIn. Since they are an outside party, a lead generation agency can objectively assess your business and implement a strategy that gives you the best chance of success.
They can also guarantee the fastest results in most cases because they know what works and what doesn’t. Due to the learning curve associated with lead generation, partnering with an outside agency can help prevent common “newbie” mistakes. Instead of spending time and effort experimenting with different possibilities, a concrete plan can be put into action right away so you can get a quicker return on investment.
An agency’s skill set will help uncover a wealth of information over time, translating to more shares, more leads, and ultimately increased sales. As their lead generation campaign progresses, an agency may also use analytics and lead generation tools to optimize various aspects of that campaign. Knowing what software to use and how to use it usually takes some time to master.
Frequently Asked Questions on Outsourcing Leads to Professionals
- Is it better to outsource lead generation?
- How do you increase B2B leads?
- What is the value of outsourcing lead generation?
- When to outsource lead generation?
Is it better to outsource lead generation?
Specialization is a factor that plays a great role in lead generation and can be achieved when working with experts. Outsourced lead generation offers the specialized input of agencies and sales experts, ultimately making a significant difference.
How do you increase B2B leads?
By pulling in the right strategies and tools, a business can increase B2B leads by partnering with an outsourced service provider.
What is the value of outsourcing lead generation?
The value of outsourcing lead generation usually turns up in saving time, identifying the right prospects as well as most qualified leads, and ultimately, turning them into promising sales.
When to outsource lead generation?
It is better to use outsourced services when a company has the budget and provided that their in-house team’s maximum potential has been met.